SAA chooses MyTPE to digitize its payments

On January 30, 2025, during the 3rd edition of the Algeria Fintech & E-commerce Summit (AFES), the Société Algérienne d’Assurance (SAA) made a historic breakthrough by signing a subscription contract on MyTPE, an all-in-one solution dedicated to managing parks of Electronic Payment Terminals (TPE). This collaboration marks the beginning of a new era for the insurance sector in Algeria. The SAA, as a market leader, plays a pioneering role in integrating advanced technological solutions to meet new regulatory requirements and facilitate the adoption of electronic payment in the country, which could inspire other market players to follow this example. This choice is not trivial, as it is strategic in the face of the evolution of the legal framework in 2025… The 2025 Finance Law now requires several sectors, including insurance companies, to sell mandatory insurance policies through online payment. The SAA thus becomes one of the first insurers to comply with this new regulation by opting for MyTPE. By relying on MyTPE, the SAA will benefit from a multitude of advantages to optimize the management of its TPE park:

• Real-time monitoring of transactions and simplified TPE park management.
• A dispute management space, allowing for quick resolution of technical or transactional problems.
• Facilitation of requests, installations, and maintenance of TPE, accessible at all times.
• Intelligent referencing of TPE for each agency, ensuring smooth and optimized management.
• Simplified localization of points of sale equipped with Android TPE for customers.
• Digitalized management and signing of TPE contracts, reducing paperwork and administrative delays. This adoption of a solution developed by a startup represents, without a doubt, a giant step towards the digitization of the insurance sector, but also a boost for the startup ecosystem… Beyond a simple technological adoption, the SAA's decision is a strong signal for the entire Algerian market. By becoming a pioneer in the integration of a digital payment management solution, it paves the way for a smoother transition to a digitized economy and reassures other companies that resist change for fear of no longer controlling their processes. This initiative also gives a boost to local fintechs, allowing them to refine their solutions thanks to the concrete feedback from a large company that has adopted these technologies. Then comes the question of the impact of collaborations between large companies and startups… The alliance between established players like the SAA and innovative startups like MyTPE perfectly illustrates how these collaborations can transform an entire sector. Large companies benefit from the agility, creativity, and technological innovation of startups, while the latter benefit from increased legitimacy and better deployment capacity on a large scale. This synergy allows not only rapid modernization of services but also the creation of a more dynamic, responsive, and competitive financial ecosystem. By promoting this type of cooperation, Algeria accelerates its transition to a high-performance digital economy. This collaboration model could inspire other sectors to embark on digital transformation, thus opening the way to a more inclusive and resilient market, but also to promote the emergence of new financial services adapted to the Algerian market. A future focused on innovation based on collaboration between large companies and startups The collaboration between the SAA and MyTPE demonstrates the importance of synergies between large groups and startups to promote the evolution of the financial sector in Algeria. This initiative constitutes a model to be followed for other companies wishing to embark on digitization. Would you like to know more about MyTPE and its impact on TPE management? Visit www.mytpe.app and discover how this solution can transform your activity, whether you are an e-merchant, a bank, or an electronic payment terminal installer.