MyTPE.app & ZR Express: A Strategic Partnership to Digitize E-commerce Payments in Algeria

This convention marks a new major stage in the digitization of payments related to e-commerce, by integrating MyTPE virtual TPEs and online payment of orders within the national network of ZR Express agencies.

A partnership at the heart of the e-commerce ecosystem

The collaboration between MyTPE.app, an Algerian startup specializing in electronic payment solutions, virtual TPEs, and QR code payment, and ZR Express, a key player in last-mile delivery, aims to simplify and secure the payment process for e-merchants and their customers.

Thanks to this partnership:

• ZR Express agencies will be gradually equipped with MyTPE virtual TPEs
• Customers will be able to pay their e-commerce orders electronically, in agency or via the Internet
• E-merchants will benefit from a reduction in dependence on cash on delivery

Online payment & virtual TPE: a response to the challenges of e-commerce

Payment remains one of the main obstacles to the development of e-commerce in Algeria. By combining performant logistics and electronic payment, MyTPE and ZR Express provide a concrete solution to the challenges of the sector:

✔️ Secure payment of e-commerce orders

✔️ Reduction of cancellations and returns related to cash payment

✔️ Better traceability of transactions

✔️ Smooth and modern customer experience

The MyTPE virtual TPEs allow to transform a simple connected device (smartphone, tablet, or PC) into a payment terminal, without heavy equipment, while offering a payment and order tracking dashboard.

A strong announcement at ECSEL Expo 2025

The signing of this partnership at ECSEL Expo 2025 is not trivial. This exhibition, dedicated to e-commerce, logistics, and digital solutions, constitutes an ideal platform to announce a synergy between fintech and logistics, two essential pillars of the digital economy.

This rapprochement illustrates the common will of the two partners to structure a more reliable, faster, and more digitized e-commerce ecosystem, at the service of Algerian companies, startups, and online merchants.

A direct impact for e-merchants and customers

For e-merchants:

• Faster electronic collection
• Improvement of the order conversion rate
• Reduction of risks related to cash
• Better financial management

For final customers:

• Simple, fast, and secure payment
• Less handling of cash
• More confidence in online shopping

Towards a more mature e-commerce in Algeria

With this partnership, MyTPE.app confirms its role as a key player in the democratization of electronic payment in Algeria, while ZR Express reinforces its position as an innovative logistics partner, in line with the needs of modern e-commerce.

Together, the two companies contribute to laying the foundations for a more structured, reliable, and inclusive e-commerce, in line with national guidelines for digitization and financial inclusion.

???? MyTPE x ZR Express, it's the alliance of fintech and logistics at the service of Algerian e-commerce.